Category: General
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Why Marketing Matters More Than You Think Have you ever considered why the likes of McDonalds and Coca Cola continue to spend millions on marketing despite being globally recognised, successful businesses? It is because marketing matters. Regardless of size or level of success, you still need to remind people you are there, tell them about…
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Holiday lets, farm shops, yoga retreats, retail outlets, paddle courts, dog parks… Diversification is often discussed as a natural and necessary step for rural businesses, offering opportunities to strengthen income, spread risk and make better use of assets. But the most successful projects rarely happen by chance. They begin with clear thinking and realistic planning.…
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Running a rural business is often a passion project. It can mean long days, battling adverse weather, running it alongside other work and busy home lives, and sometimes feeling there is limited support. Alongside the day-to-day demands, there are constant decisions about how to adapt, invest, diversify and plan for the future, often with little…